This is the heart of the activity rule: every 30 days, the distributor must place an order containing the Monthly Activation product and reaching the configured minimum value. The order triggers commission across up to 12 levels — and whoever doesn't buy in time becomes Inactive.
The activation order must contain the Monthly Activation model product (minimum value of R$ 0.01) and add up, across the other items, to the defined minimum — and it cannot contain Kits. Once the 30-day window since the last activation expires, the status switches to Inactive: all bonuses are blocked during inactivity and withdrawals are suspended. As soon as a new activation order is processed, the distributor returns to Active immediately — and the company decides whether to release the bonuses withheld during the period (individually or in bulk).
Practical reference: the monthly activation usually sits between 10% and 30% of the enrollment Kit value — a R$ 500 Kit → activation between R$ 50 and R$ 150, depending on the business model.
Minimum activation order value, percentages per level (up to 12), policy for releasing withheld bonuses.
Activation is what gives meaning to dynamic compression and to the Active status required by several bonuses — changing things here changes the entire plan.
Related: Activation — Forced Matrix · Dynamic Compression · Binary Bonus
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