Returns to the buyer a percentage of the order value as a withdrawable balance — real money that can leave the operation. The balance never expires. The percentage is a single rate on the order (it doesn't vary per product).
The Repurchase Bonus returns value as credit locked to the store (it only buys products, except Kits/Activation/Upgrade — and the money comes back as revenue); Cashback returns it as a withdrawable balance (it leaves the cash flow). Commercial aggressiveness × cash efficiency: the choice defines the program's real cost.
3% cashback · R$ 500 order → R$ 15 in withdrawable balance. At 1,000 orders/month with an average ticket of R$ 500, the program's maximum cost is R$ 15,000/month — predictable before you turn it on.
Percentage of the order.
Because it's withdrawable, cashback counts in full toward the payout math — size it together with the other bonuses.
Related: Repurchase Bonus · Sales Bonus · Referral Bonus
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