Returns to the buyer themselves a percentage of the order's net total, in the form of store credit — to discount or fully pay for future purchases (except Kits, Monthly Activation, and Upgrade). The credit never expires.
On each eligible order, the configured percentage becomes credit balance in the buyer's account inside the store. That balance only circulates within the operation: it cannot be withdrawn — it is a commitment to give value back, not a cash expense.
Both return value to the buyer; the difference is where it goes: Cashback is withdrawable (it leaves your cash), while Repurchase credit can only be spent in the store (it comes back as revenue). To build consumption loyalty at a lower cost, Repurchase is usually the choice; for commercial aggressiveness, Cashback.
5% Repurchase · R$ 400 order → R$ 20 in store credit. On the next R$ 100 purchase, the customer pays R$ 80 and applies the R$ 20.
Percentage of the order and product exceptions.
Related: Cashback · Sales Bonus · Renewal Bonus
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